It’s becoming that time of year again where we start thinking of the new year coming up and what we want to make different from the previous year.  2018 is coming up fast and you want to start your business out on the right note.  We all make New Year’s Resolutions in our personal lives, but do you make any resolutions for your business?   Now is the time to start.  Start 2018 right with an affordable new website for your business.  And it is even easier than you think.  With iNovate Marketing’s financed sites, having a great website is right at your fingertips.

Don’t think you need one?

I have heard so many small businesses say they don’t need a website because they are a small business.  In 2016 46% of small businesses didn’t have a website. This has decreased to 29% in 2017, but there are still many businesses that don’t have a website. Many businesses state that cost is the number one reason they don’t have a website.  The next popular one is that they are just too small to have one.  One of the best ways to get your business to grow is to have a website, and here is why.

More and more people are connected to the internet than ever before.  More than 80% of connected people have shopped online and more than half of that prefers it.  If you are not online you are missing out on a huge customer base.  More people today search online for local businesses, reviews, and recommendations.  If you don’t have a website, you are not putting your business out there to its’ full potential.  Your website is your digital calling card.  By having a website, customers can find your business, learn about your business, and even purchase from you, all while in the comfort of their own home.

Saying you don’t need a website because you are too small of a business is only true if you are happy with where your business is at and honestly don’t want to acquire new customers.  Your website is the cornerstone of your marketing strategy.  Yes, you want customers to come to your store if you have one, but today most marketing strategies are based around your website and driving your customers to your website.

Can you afford not to?

Many businesses feel they can’t afford a website and my response to that is how can you afford not to have one?  Websites today can be affordable.  Many do it themselves for free using Wix however, that is not the best way to go.  There are many rules for having your website rank when customers do a search that it can be hard to devote your time to building your site that meets Google’s approval.  A web marketing company knows those rules and has the time and ability to make sure that your site is in 100% compliance with Google’s standards.   A great website doesn’t have to break the bank.  In fact, for some companies, like iNovate Marketing, offer financed sites to help small business.  We understand the need for a new website or even an updated website and we know the cost is a lot to take on at once.

Breaking in!

We want to help small businesses break into the online market and stop losing out on the great opportunity that online shopping brings.  Many business owners feel that social media is enough to get their business listed and out there.  However, consumers feel that if a business doesn’t have a website, then they are not a stable business. In actual fact, your website is the cornerstone of your business and the foundation for your marketing plan.

Having a website tells customers that you are here to stay and that you are a solid business.  But just having a website isn’t enough.  You need to have a GOOD website.  Forbes magazine says “If you have a bad website it is better to have no website.” If you have a bad website it can and will make your business look bad.  It takes time to develop a great website and many business owners just don’t have that kind of time.  Have a reputable web design and development company build your business the perfect website.  You want your website to represent you in the best way possible while still being affordable.  You can’t afford to not have a website so let us make sure you can get a website you can afford.

It all boils down to the fact as a small business you really should have a website. You may not feel you need it or think word of mouth is working, which it might be. But word of mouth won’t last forever. You need a solid website advertising your business and capturing the interest of the millions of customers online.