DISSECTING THE GOOD, BAD AND THE UGLY OF GODADDY

Over the years, GoDaddy has become one of the leading web hosting and domain company in the world since its inception in 1997. It is an American company known for domain registrars and web hosting. It would not be out of place to term it a controversial company, what with its pattern of advertising in the mass media, censorship issues and other matters that alienated it from people. However, with time, their ‘sins’ are being forgiven and more people are getting to patronize them, and their customer base on the rise once again. Probably because despite the controversies, GoDaddy has kept on charting new courses and coming up with better innovations for their clients.

GoDaddy provides a variety of hosting services, including website domains and email accounts with over 70 million domain names and 17 million customers, and over 6,000 employees worldwide, making them one of the most prominent in the business. Their objective is to change the world, one small business at a time with over forty product offerings, including e-commerce services, search engine optimization (SEO), and customized email addresses.

Some of their services include:

 

Now, let us take these services one after the other.

Domain Registration: for starters, to set up a website, you need a domain name which is like your identity on the internet that will be used to identify you. It is the name by which your website can be located on the internet, which is also known as Universal Resource Locator (URL), like www.mydomainame.com. The process of reserving that name on the internet which is usually over a period of one year till renewed again, is what is known as domain name registration. This name, when registered, is not like your name that is yours forever, it is temporary and the only way to ensure it remains yours is to renew the registration.

This registration gives you identity and personality that is yours so far as you maintain the name through renewal. It is at this point that companies like GoDaddy come in, to register that URL for you. GoDaddy is among the largest domain registrar in the world by the way.

Shared Hosting: To understand shared hosting, let us backpedal a bit and first discuss web hosting so as to have a better understanding of what shared hosting is.

Web hosting refers to the space on the internet where those website files of yours are stored, like a bank for your website.

Hosting (also known as website hosting or Web hosting) is the business of housing, serving, and maintaining files for one or more websites. In a sense, you rent space on a computer to hold your website. Your host, the computer where your website files are stored, assigns an address (DNS) for your files to your domain name so that anyone can find your website on the Internet by typing in your domain name. Your web hosting runs on a small section of a web hosting company server. You therefore not only have to consider the type of hosting package that is suitable to you, but also the hosting company that will satisfy your needs.

So back to shared hosting. It is one of the most popular hosting options for the website newbies. It is a type of web hosting where many websites are hosted on a singular physical web server. Each website operates independently on this public server, with each not knowing the other websites that share same server. Shared hosting is often more affordable than other types of hosting, making it most suitable for website owners operating on tight economy and upgrade to other forms of hosting as time goes on is possible. However, the server can easily become overloaded with activities of other users of the site.

GoDdady provides you with shared hosting services if you so desire.

WordPress Hosting: With your decision to launch a website comes the need for a Content Management System and WordPress readily provides this service along with other CMS. WordPress as a Content Management System simplifies the process of managing, styling and publishing contents on the web via an application. WordPress gives you a blog and web publishing platform that allows you to manage either your large commercial site or the small personal blog.  They are considered one of the world’s most popular website building tool, offering you numerous themes, plugins and other super features that make your website experience simple and rewarding.

WordPress hosting optimizes explicitly for WordPress, it is a hosting environment tailored to cater only to WordPress websites. They not only handle your hosting setup, they also manage all the dirty and complicated work behind the scenes, giving you enough room to focus on the business of creating a remarkable website without having to worry about the intricacies of the technical process.

Choosing WordPress hosting gives you certain advantages some of which includes speed, security, dedicated support, up to date server, increased uptime and above all, simplicity.

However, you need to be prepared to pay a higher price to acquire WordPress hosting than you would for shared hosting. This is because WordPress hosting is more customized with upgraded services.

VPS Services: VPN is Virtual Private Network, a way of adding security and privacy to networks, whether private or public, for example, hotspots, wifi, and the internet. With a VPN, your data is safe on the internet. Therefore, every business on the web no matter how big or small requires a VPN service for the following reasons, among many others:

VPN enables your staff to access business data via browsers or mobile phones and be a part of official live chats even when outside the office.

VPNs are able to produce a single network that links two or more offices together over the internet.

VPNs allow employees to securely access applications, files, and other business resources because the VPNs can spread business network.

In addition, VPNs play a vital role when workers need to use public networks like in hotels to access the corporate network.

These features are achievable with the VPN because it prevents people from intercepting the traffic as it creates an encoded channel through the public internet using a range of software and hardware.

Now, why would you need a VPN to secure your website you wonder? Well, as we all know, the internet is becoming increasingly insecure! Hackers, malwares, and even opponents can wreak havoc on your internet business if you fail to secure your site.

With GoDaddy, you can set up your server and get your VPN. While choosing a VPN model, be sure to choose one that is not just cutting-edge VPN for the year, but one that is secure and fully functional for more years to come as relying only on its currency might be disappointing considering that new and better ones will readily make yours obsolete in a short while.

Dedicated Servers: This is another hosting service that is available on GoDaddy. It is a type of internet hosting whereby a client rents the whole server without sharing it with any other client as it is committed to just one business or website. The user rents the server, software and an Internet connection from the Web host. It affords the organization that it is leased to, the opportunity of having total control of the server, unlike the other hosting services available.

According to Vangie Beal, A dedicated server is a single computer in a network reserved for serving the needs of the network. For example, some networks require that one computer be set aside to manage communications between all the other computers. (http://www.webopedia.com/TERM/D/dedicated_server.html)

Using dedicated hosting server gives the user power and control, and also affords high performance, email stability and security. It is expensive, thus suitable for websites that receive a large volume of traffic and manage resource intensive tasks.

The downside aside the cost of establishing a dedicated server however is that it requires technical know-how on the part of the user to be able to use it effectively. It also requires more attention and upkeep to maintain.

SSL Certificate (Secure Socket Layer): An SSL certificate creates a secure pathway through which information or data like usernames, passwords, or even credit card numbers can safely pass through, securely. Using a trusted SSL ensures that such data are protected and validates your website’s identity. Your customers have peace of mind knowing they are protected by an SSL certificate.

The SSL certificates inspire trust in your clients, and protect their information. To find out if a site is SSL protected, there is a padlock icon and the https:// prefix in the URL address on the search bar. This padlock icon, when clicked on, will show the status of your SSL certificate. You can even use a site seal to show visitors that your site is secured.

There are various types of SSL certificate that you can choose from, depending on your location, type of business and such. GoDaddy provides an array of certificates for you to choose from.

A visit to the GoDaddy website will link you to any of these listed services. There are so many other companies that provide these services also, which is why you need to know the pros and cons of pitching your tent with GoDaddy to enable you make wiser decisions in your website business.

THE PROS OF CHOSING GODADDY.COM

GoDaddy offers a wide array of website services as already discussed and known worldwide for those services. There is also a host of others that proffer same services so it would be wise to determine if GoDaddy lives up to all the hype and promises.

Here are some advantages of GoDaddy.com:

Get started with zero cost: GoDaddy’s website builder plans begin with a one month free trial. At least, that way, you can still back out if the services rendered to you do not meet up to your expectations without losing your money. It also gives you the opportunity to gather your finances together for the real deal.

Tiered Pricing: Price is a very important factor to consider in business and of course, in everything else in life. Since people have different hosting needs and goals, GoDaddy offers products and services at different affordable price levels with mouthwatering deals and offers. These packages are also offered on different terms with cheaper rates for longer terms. For instance, if you sign up for 3years of hosting, then GoDaddy will provide you with a domain name and web hosting at a cheaper rate than someone signing for just one year.

In addition, their prices are mostly cheaper than that of its competitors.

As Clifford Alemdia said “You would think people who use GoDaddy services and look for the cheapest person to work on their services. We get a lead a month from them and they usually are like that, but then Bam we hit the jackpot…. I had a prospect now client find us on there. They paid $1500 for a discovery / GWGD sessions. Last week we closed the project at 44K + monthly support retainer. Troy Dean had your team not posted about it last year I think I would not have signed up and been found.” (https://www.hireawiz.com/ )

 

Kristina Romero, Founder of WP Care Market also had this to say: “In managing the update and maintenance of multiple websites on WordPress, we highly recommend all our clients have their website with a web host that provides managed WordPress hosting. This involves monitoring of the WordPress install, notifications, auto-updates of the WordPress software, daily backups and security scanning.

We care for a large set of clients who are small business owners that don’t have a large budget set aside for hosting fees, therefore they really welcome the affordable solution we suggest in the managed WordPress hosting plans of GoDaddy. These plans really support the needs of this level of client.

We’ve been pleased to offer this affordable solution among our list of recommended hosts, and have seen minimal problems with websites on the managed WordPress plans. Since WP Care Market is 100% focused on ongoing care for websites, we don’t recommend a solution we don’t think is right for a client. Including GoDaddy in our host recommendations speaks to the solutions GoDaddy currently offers.”

 

 

Strong Customer Support: GoDaddy has excellent customer support with agents that are friendly, efficient and ready to make sure that your issue is resolved as quickly as possible. This service is very strong and readily available 24/7 in the form of live chats, email and phone supports.

In addition, GoDaddy has an extensive support library and documentation that helps you research and find answers to your questions.

Variety of Themes: GoDaddy packages hundreds of theme options with their site builder plans, all personalized to your exact needs. Seriously, there are multiple templates for plumbers. The themes come in categories, such as education, food, personal, health, recreation, photography, travel, etcetera, to find your favorite that suits your site. Thus, the chances of your finding an already made design that suits your website’s personal theme is really high.

Easy To Use Interface: GoDaddy builder gives you a better and professional Domain manager to handle your website in your way so you don’t get overwhelmed with lots of unnecessary bells and whistles. Domain Manager helps you to manage your domain name. A bad DNS Manager or interface can create difficulty for you while a good interface can easily help you setup. Their interface is very easy to use, with all the tools like slideshows, contact forms, inserting images, easy to create with the drag and drop option. All you need to do is drop them on the location of your choice on your website without restrictions.

GoDaddy is extremely helpful for you as a newbie that is confused as to where to start. They have available, hundreds of templates with pre-populated content that you can easily change with your own, like images. Even the design and layout can be tweaked and adjusted by you. All you need to do is drag and drop the contents as you wish, saving you a lot of time and energy especially if you are not very good at designing.

Top-level SSL Certificate: SSL certificate protects your customers’ sensitive information by encoding the data sent to you, then decoding it once you have received it. Therefore, you need a trusted SSL, which GoDaddy provides you with at affordable prices too.

GoDaddy is an SSL certificate authority that sells web hosting, domain names, and other web services. They have Premium certificate (EV), standard SSL Wildcard, standard SSL, and code signing certificate. Whichever one you chose, the setup is easy and fast, giving you one of the best encryptions thus ensuring higher security for you and your customers.

Easy to Use: Their site has various essential online tutorials, videos, resource articles and forums that can assist any lay person to navigate through their site successfully.

The GoDaddy-WordPress Alliance: Both WordPress and GoDaddy are world renowned in the web business. Both of them work in tandem to boost the businesses of their clients, steadily seeking new ways to better their services to their customers. One thing the alliance has going for it is their belief in the saying that there is always room for improvement and they do not take that lightly. Which is why they keep coming up with new ideas and innovations, investing  lots of time and effort in new infrastructures built to cater to small businesses and web professionals as well.

The Product Marketing Manager for the GoDaddy Pro program stated: “I am a part of the ManageWP team for the past four years. Last September we joined GoDaddy, and it caused an uproar in the WordPress community. What they couldn’t know is that we spent a lot of time talking to GoDaddy people and going through their projects and plans for the future. We realized that they invested a lot of time and effort in the new infrastructure that’s built to cater not just to small businesses, but to web professionals as well. People like Blake Irving, Vladimir Prelovac, and Gabe Mays are dead set on making a difference – constantly pushing for a healthier company, better products and happier clients. Pro Managed WordPress launch is the outcome of that collective effort, and the first in the series of cool stuff we’re building for the web community.”

 

GoDaddy is an active participant in WordPress, participating in wordcamps, being a part of the WordPress users’ activities to ensure customer satisfaction. GoDaddy has built a platform specifically for WordPress aimed at boosting the speed, availability, and security of its customers’ websites. Managed WordPress hosting is included at no cost with GoDaddy’s packages, even as those engaging WordPress gain access to loads of features.

Depending on the hosting level you choose and the nature of your project, you can entertain between 25,000 and 800,000 visitors to your site monthly. As you move up the pricing tiers, other features become available, including SEO plugins, malware scan and removal, WordPress classes, and one-click staging areas.

Site owners do not have to worry about installing security patches or updating the software core because this is automatically carried out by the WordPress platform managed by GoDaddy. You are therefore free to focus on running the site content effectively to appeal to a greater number of audience and visitors to your site. The thousands of free themes and plugins available on WordPress ensure that GoDaddy assists customers to achieve this goal.

April from Sugar Five Designs said “ Like Fox Mulder, I want to believe. There is no one in the hosting business who is doing more for the WordPress community than GoDaddy. They are a constant presence at WordCamps and on-board more WordPress users daily than most hosts do in a year. With their sins of the past fading into the sunset, and these fresh new initiatives, I look forward to the day when I can confidently return to the fold. That day may be sooner, than later.

 

 

You can install WordPress on GoDaddy hosted sites.

The alliance between a web-building platform powering more than 27% of the internet and a host that runs upward of 5 million sites can’t be a bad match.

Backup points and Restore Function: GoDaddy website builder makes it possible for you to create backup copies of your website whenever you desire. This is a very important function as it allows you to revert to a previous version of your website in the event that there is a mistake in the current one like saving a content you originally did not intend to save or publish. You are not restricted to restoring just the recent version of your website as you can save multiple versions which can come in handy when something goes wrong.

Affordable Marketing Services: Promotional services like email and social media based marketing, pay-per-click (PPC) advertising campaigns are available and at affordable rate on the GoDaddy platform.

In addition, GoDaddy provides more space of 30 GB storage, unlimited bandwidth, coupons, and so on.

CONS

In recent times, GoDaddy has come under fire a number of times for various reasons, ranging from sexual advertising tactics to supporting non freedom of speech of their customers on the internet. However, there are more basic reasons why GoDaddy might not be your best bet in website building.

Not the Best for Big Businesses: GoDaddy does not provide the best web building solution to big businesses that need voluminous email addresses and database memory size.

Slow Customer Support: Customer support is slower than comparable services owing to the large client base of the platform

Weak Mobile Interface/Slow Load Time: Load time is pathetic on GoDaddy, especially on mobile. If you believe that most of your visitors to your site will do so via their smart phones, then you might reconsider using the services of GoDaddy. Their mobile interface is not as strong as some other website builders which will affect the flow of visitors to your site and you would not want that, would you?

Leslie Surel from Surelutions Web & Design felt “ I was a GD reseller for years with both domains and hosting (still have some legacy clients on there, and I still pay my $99/year to renew), and reluctantly had to move almost all my clients off GoDaddy hosting. Once I moved my business over to exclusively build WordPress websites, I could not justify the time I was spending on weird problems that would be immediately solved when I moved the site to a staging on a different host. Customer support was terrible, and felt like they were just googling the problem and giving me answers like I was a beginner, even after I told them I was the one who built the site and fully understand what complicated things like “databases” and “caching” are. Not only that, but as much as I tried to hang in there, I would consistently get dirty looks from the entire WP community with any mention GoDaddy, and I didn’t like the scorn. I truly believe that GoDaddy wants and has been making changes for the better, but I don’t know that I want to risk my clients’ sites or my own reputation to test the waters again.”

Unavailability of eCommerce Tools: GoDaddy does not offer you eCommerce tools.

Stuck with One Theme: One drawback of the GoDaddy website builder is that you can’t just change to another theme once you have chosen one, else you stand the chance of losing your whole content. So you would be better off checking out the available themes and even playing around with the ones that catch your fancy before settling for the right one for you.

Moreover, GoDaddy does not allow you to edit the HTML or CSS codes.

Less Physical Memory: The Physical memory they allocate is less compared to other hosting company plans to avoid over usage of the servers’ CPU memory.

Inefficient Support Agents: This is one factor that features both as an advantage and disadvantage for GoDaddy. While some users believe that their support system is efficient and strong, others believe otherwise. There are complaints of customer support agents that are clueless as to how to solve the problems of their clients. For some others, their experience is soured by unfulfilled promises made by the support group that leaves the clients stuck with their problems without solutions.

Closely related to this is the inability of GoDaddy to make good their promise of a refund when they fail to deliver the needs of their clients.

High Renewal Costs: Even though GoDaddy offers you an array of free features like SSL certificates, dedicated IP and even free domain, the cost of renewal is on the high side. It might seem like you are paying for the free features when it is time for renewal of these features. So you might want to check the renewal cost before you begin.

CONCLUSION

 

Every business, even the best of them like the GoDaddy, has its challenges, its ups and downs. Like everything else in life, nothing is perfect, we can only strive towards perfection, realizing that change is constant and inevitable just as improvement must be.

GoDaddy seems to realize all these facts and thus are always on top of their game trying to please their existing clients and striving to garner more and more new ones. Despite all the controversies and shortcomings, we still find their client base steadily on the increase. Goes to show that there must be things they are doing well.

The onus is however on you, the prospective client to do a proper research, read between the lines, ask a lot of questions and take your time to decide whether to go with GoDaddy or the other website builders available. Consider the points explained above and knowing your needs and capability then make your choice.

Inovatemarketing.com only stands beside you to guide you by providing you with unbiased information that equips you with the knowledge you need to make the right decisions.

Owner Jamie Hill of iNovate Marketing, iNc stated “While I no longer have need of their hosting, as I have my own servers I own, I would trust GoDaddy with my clients sites. I have found their overhauling of the backend, and support to be a better system than they had before. Their support team for the Pro users (which is free) You can find a link here- https://www.godaddy.com/help/add-clients-to-your-pro-account-12419   Is amazing. I have found that some people love them, some hate them, however you can’t deny that they are trying to make up for past mistakes and will keep growing as a business. They are a powerhouse in the hosting and other Web Design and Marketing business, and they will keep providing services throughout the years.

 

In all, GoDaddy is most suitable for newbies, amateurs and small businesses because they provide a good and fair starting point for you. In essence, if your goal is to build an award winning leading website company, the GoDaddy is not your best option in the end, but maybe a good starting point. If all you are looking for is stress-free, easy builder accompanied with lots of beautiful themes, please go with GoDaddy.