You own a business and much like when you own a home, it requires a lot of work and upkeep for that business to keep running. When you own your own home, you want the yard and the outside of your home to keep looking nice. So, you plant flowers and spend a lot of time and effort on maintaining your landscape. Your business website needs the same love and attention that you would give your lawn. But do you really know what you are getting into when you decide to do your website yourself instead of hiring a professional to do it?
Building a web site today is easy. Everyone is doing it with sites like Wix.com giving plug and play templates. But really when it comes to a website you get out of it what you put into it. It’s easy to build a simple website, but knowing all the fine details of what makes a great website is something to be considered when you are building your website yourself. Sure, plug and play is great and super easy, but chances are if you can do it so can everyone else. But it means that your site will be like other sites since the plug and play themes are the same ones offered to everyone. You want a website that stands out above the rest and for that you need the knowhow of creating a great site. Do you have the time to learn all that while keeping your business going and being profitable? The answer is probably “No, of course I don’t.” And in some cases, it is more of an “I don’t want to learn all this.”
I’m sure everyone has heard the phrase “Time is money.” This is especially true for small business owners. Most of small business owners don’t have time to dedicate to maintaining their website, and unless you know what you are doing, those websites won’t look good on mobile devices, which is crucial to having a solid online presence. The elements of what makes a successful website is always changing and unless you are a company that builds websites, it can be hard to keep up with. Most business owners don’t consider having a mobile friendly website or have the correct call to action on their sites. For the online community, your website is your business card. You want it to look as professional as you do and be a true representation of your business. Why look like all the rest with a cookie cutter website?
When you hire a professional website company you get so many elements to ensure you are getting a website that will set you apart from your competition. Let’s look at some of them. As anyone in the website business knows, content is king, and no one knows your business better than you. However, not everyone is a writer and can come up with great content. A professional web company can offer you help with great written content that is professional and tailored for your business. If you don’t have images already, they can offer ideas for images or even supply great stock images. However, the more original the images the more your site will stand out.
As anyone who has ever had to decorate a home knows, not everyone is a designer. There is no shame in admitting you aren’t sure what will look good and best represent your business. That is what a professional web designer brings to the table. They are up to date on what is catching the attention of consumers and can help ensure your site is clean and professional as possible. They are also experienced in helping your website be a true reflection of YOU and YOUR BUSINESS, not everyone else’s. They also have the know how to make your site mobile friendly to make sure you are not missing out on the massive number of consumers that are searching on mobile devices.
Not only will a professional web company make your site mobile friendly, but they can make your website SEO ready. The requirements for good SEO (Search Engine Optimization) are always changing and it’s hard to keep up with everything Google wants. For those of you what aren’t sure what SEO is, click HERE to learn more. A good website design company will create your website SEO ready straight out of the box and will have your website ready to be found by consumers.
There are other services a professional website company can help with. They can help set up your social media pages to make sure they will connect with your website and be optimized to help people find your website. Social media is key as it helps you stay in contact with your clients. You also want to make sure your business is listed correctly in the business directory pages. This includes Google+, Yelp, Bing Business, and more. Your website company can save you hours of time by setting these up for you and making sure the information is accurate with all the listing companies. This is an invaluable service as there are literally hundreds of sites that you can list your business on. For examples, or if you are determined this is something you want to do yourself, DirectoryBug or Synup can help you get started.
Today’s consumers are very visual, and a video can be invaluable to your website. But like everything else, it takes time and know how to create a fantastic video, and for your business, you only want the best. A website company can help design and create the perfect video to catch consumers’ attention and really show off your business.
When you are ready for a website you must get a domain name, and you want something that will stick in your customers’ minds. You want it to be catchy and still represent your business. A good web company can help you find the perfect domain name for your business and help you purchase it. They can also provide hosting for your website. It makes it easier for you and your designer if they are the ones hosting your website. Should your website go down for any reason, it helps make getting your site back live faster if they can eliminate the middle man of having to communicate with the company that is hosting the site.
So, in a nutshell, building your own website is possible, but like any project, it is time consuming. If you decide to build your website yourself be prepared for the amount of work and love that will go into it. Like any good landscaping company will tell you, leave the hard work to the professionals so you can focus on enjoying the end product without all the hassle. Let a professional website design company create the website that shows off your company while you focus on what you do best… growing your business.