As president and CEO of my own company, a big part of my job is making sure everything is perfect for my clients. While I am making sure all my I’s are dotted and all my T’s crossed, it occurs to me that I should be making sure all those I’s and T’s are in the right place to begin with! Grammar can be your biggest enemy in business if you don’t use it properly or don’t give it the time of day.
At my core, I am a salesman – it is my job to make you want my product, and part of the reason I am so good at my trade is that I pride myself in making sure that 99% of all copy that comes through my door is grammatically correct. Why only 99%? Well, I’m human and we allow for human error. This is also why copy materials go through more than just me. I have at least two sets of eyes look over everything before we go to production. You may be saying to yourself “who cares about grammar?” Well, market research suggests that quite a lot of people care as a matter of fact, but we’ll dig into that later.
Can Poor Grammar Really Lose Money and Clients?
For reasons I cannot begin to fathom, proofreading and grammatical correctness seem to have fallen to the wayside in our digital age. However, don’t bend to popular opinion, proper spelling and grammar should be a crucial element in your marketing strategy! Think of it this way, would you eat at a restaurant that served ‘fresh beaf stakes’? Most people would say “No way!” You wouldn’t trust that establishment to adhere to proper food preparation procedures. The same goes for any business. If you aren’t taking the time to proofread your copy materials where else are you cutting corners?
When you decide to partner with a digital marketing agency, you are paying for so much more than a new website or SEO campaign. Web design requires a keen eye for visually alluring design and are often partnered with copywriting services. SEO campaigns should utilize keyword optimization, paid ads/PPC marketing, professional copywriting services, and so much more. All these services should be proofread for spelling and grammar before being marketed to your clients. A small mistake here can have drastic repercussions for your business.
For some real-world examples of major grammar and spelling blunders, check out this article: 11 Spelling and Grammar Fails by Brands
Top 4 Reasons to Utilize Proofreading and Proper Grammar
Professionalism – The easiest way to look like an amateur is poor grammar and spelling. If you take the time to proofread you are sending a subliminal message to your clients that you value a job well done, and will bring the same level of effort and professionalism to their project.
Credibility – Everyone is a skeptic. Don’t let your business fall from favor. Maintain your credibility by ensuring your website/blog/printed materials are not flooded with poor spelling and bad grammar.
Finances – Aside from being off-putting to potential clients, grammar and spelling mistakes can cost money in overtime, reprinting physical goods, legal fees for improperly worded contracts, etc…. Save your wallet and proofread your copy.
SEO – Search Engine Optimization is your online marketing bread and butter. But you can’t make it work for you if your name, meta descriptions, and alt-tags are misspelled.
Not a wordsmith? Spelling and grammar not your strong suit?
Whether you need full copywriting services or just a second set of eyes – iNovate Marketing is here to help. Contact us today to find out how we can help you look better online and bring more customers to the table.
President and CEO
iNovate Marketing, Inc.