SEO is not the only means of traffic generation out there. In fact, if you focus solely on SEO as your means of generating traffic, you are missing out on a huge number of visitors driving up to your carefully planned and launched website. The user-driven content of social media can bring visitors to your website by good ol’ fashioned word-of-mouth. Social network feeds share items such as news articles by computer algorithms. Algorithms are sets of signals created by networks such as Facebook or Twitter. They show the user a personalized list of items based on the preferences you have “plugged in” through the reaction buttons. But, this discussion is not about keywords, algorithms, and optimizations. Let’s leave that to the guys that can do the math.
Facebook More Popular Than Google
According to Forbes magazine, numbers from the media analytics service Parse.ly have shown that Facebook is not just neck and neck in the race with Google for driving traffic to websites. It has zoomed right past Google at a rate that could mean a speeding ticket!
Parse.ly’s chief technical officer Andrew Montalenti told Fortune in 2015 that Facebook accounted for about 43% of the traffic to the Parse.ly network of media sites. Google accounted for just 38%. This isn’t the first time that Facebook has edged past Google. Montalenti said search has shifted into neutral and isn’t growing anymore as a referral source for media.
The real action is in the value of the shared information. For example, on Facebook, the posts from friends and family are the most heavily weighted in their News Feed. Recode reported in June of 2016 that Facebook released a restatement of values. They reminded us that, “Facebook was built on the idea of connecting people to their friends and family.” This statement included Facebook’s return to the value of the connections between the users as to how they will weigh post sharing.
As any Facebook user is well aware, news articles are just a drop in the bucket of the myriad of posts that make it to a page feed. Any “liked” page information generates a periodic listing of comparable interests on your page or “feed”. In addition, what is chosen in the privacy setting can make it easy for every little post in a friend’s feed to be at your fingertips.
Users of Facebook vs Twitter
With 1.65 BILLION users, Facebook is still holding on as the premier social hub information sharing. It is returning to the primary hub for modern “word of mouth” recommendations. This user-based value creation of companies and brands is as easy as clicking the “reaction” and share buttons. Conversations in the comment sections allow for a larger audience to interact in relation to a specific subject time and again.
What is Twitter?
Twitter, as a social hub, may have a much smaller slice of the pie at only 320 million users, Its crisp build’s pointed 180-character limit and “retweet” format is preferable for younger mobile users. A tweet is considered something needs to be known right now. “Retweeting” allows a person to instantly share important events and news with their peers that have already been concisely edited to contain the most pertinent information.
Retweeting can go “viral” faster as well. Twitter lacks many of the privacy settings that Facebook contains. This means that your post or “tweet” is not just seen by a list of friends or group members. Once shared, it can be seen by your followers and their followers and THEIR followers with every “retweet”. One Millennial also shared with me that a tweet is the perfect screenshot size. She and her peers are usually sharing a lot of tweets back to Facebook, creating a social media loop between the two.
Whether it’s Facebook, Twitter or another social media site, marketing-friendly platforms can be found to promote traffic to your website. Most, if not all, social networks have business page applications that allow you to personalize your business, adding links to your website. User valued sharing is a great addition to SEO, giving you the opportunity to bring in more visitors.