Did you know that sixty-two percent (62%) of your potential customers prefer to buy products from familiar brands rather than switch to a new one? You need to build your brand to get potential customers to recognize your brand. You need to represent your brand coherently and consistently via your Web properties and execute content marketing. Your web properties are your point of presence on the Web that represents your company, professional identity, or brand. Examples of web properties, aside from your website, are your blogs, social media accounts, business directories, and many others.
Your brand must be well-represented across various web properties with professional design. Professional design impacts consumers in the following areas: 1) Perception Value – 79%, 2) Strategic Value – 42%, 3) Performance Value – 34%, and 4) Financial & Accounting Value – 16%.
You must be blogging! According to Edelman, 90% of global online consumers want brands to share content online while 78% of consumers believe that companies that provide content are interested in building good relationships, according to TMG. Take advantage and consistently post, bringing customers back time and time again.
You must be active and engaging potential customers on social media. Eighty percent (80%) of social network users prefer to connect with brands through Facebook and 85% of fans of brands on Facebook recommend brands to others, based on research by Syncapse. Edison Research reported that 51% of active users follow companies, brands or products, while 46% of online users count on social media when making a purchase.
Searches will in online business directories result in: 1) a purchase or an intent to purchase – 76%, 2) a contract to a business by phone – 62%, 3) a contract with a business in person – 31%. Make sure your information stays current with all the business directories. You don’t want to confuse any potential buyers with outdated information.
Publishing press releases online on a regular basis contribute to your visibility as well. Eighty percent (80%) of business decision makers prefers to get company information in a series of articles, according to GfK. Also, ContentPlus reported that 70% of consumers prefer articles over advertisements when it comes to getting to know a company.
Online reviews are also important as 88% of consumers trust online reviews as much as personal recommendations, says BrightLocal. People want to hear what type of experience they had with a product or service.
You can’t ignore the effectiveness of video marketing. An Econsultancy study states that 96% of consumers surveyed found the videos helpful for making online purchase decisions. Fifty-nine percent (59%) of executives would rather watch videos than reading the text, according to Forbes. Video marketing is growing fast as Internet video traffic will be 69% of all global consumer Internet traffic by 2017, according to Cisco Online.
What are the Benefits of Brand Optimization?
With brand optimization, you will progressively see these results:
- Improve Search Engine Rankings
- Expand your Brand’s Visibility Online
- Increase Online Traffic
- Increase Brand Recognition and Authority
- Gain more Conversion Opportunities
- Boost Brand Loyalty
There you have it. Brand optimization will help your business be found more easily and will get more customers to know who you are. This creates word of mouth advertising. Let your customers do your advertising for you.