SEO seems to be a dirty word anymore in the business world. But it shouldn’t be. In today’s world, the power of the internet is king. Everyone searches for things online anymore. So you have to make sure they can find you and that means you should be using SEO. Here are six reasons that start-ups and small businesses need to get into SEO quickly.

Directory Listings:

Listings are a legitimate and productive way to get quality relevant backlinks for small businesses and start-ups.  Getting one’s business listed on Google, for instance, is vital and if done incorrectly can create delays and confusion. Directory listings should NOT be taken trivially or delegated to interns or amateurs.   This also starts us on the path to conversion techniques, driving hits, and marketing our keywords.

Time is Valuable:

When is the best time to get started?  As soon as an address is created.  If you work from home and just started a small Etsy or Shopping Cart, you should have an address.  What if this idea is only conceptualized?  Then start NOW!  Hire a marketing team FIRST, not as an afterthought.  Put them on the creation of directory listings and getting the site visible BEFORE you launch.  If someone is mailing you checks and bills, use that address.   Some listings may take an hour to submit and weeks to show up on the Internet.

Losing Business By Default:

When we ignore or abandon an internet channel or strategy, we are losing business by default to the start-up or small business competitor who takes the time and spends the money to do it correctly.   If we bootstrap our initial marketing and adopt a “free” model, we’ll get what we pay for… which is zero.   If our business is to have any chance at all, we need to start immediately if we don’t want to become a statistic.

We Need Layperson Search Terms:

Too often start-ups or small business don’t even know what search terms work best or they use Google AdWords results which are skewed.  We need to access other keyword tools and know our market.  What ROI can we expect from a keyword term that only get’s 4 hits per month?  And yet business owners assume too much, that their keyword thinking is popular. Instead, the product description may have to be repackaged to suit the broader market.

Be Your Top Salesperson:

If we are not in charge of our marketing, conversions, and calls to action, then how can we expect the interns, partners, and family members to execute our script?  Converting the end-user from the Internet “interested” to the human “connected” only comes from learning how to market, how to convert, and interjecting ourselves into the sales cycle.   You need to develop patterns for getting your phone to ring so you are getting valuable feedback and objections from consumers.  Turn obstacles into opportunities and problems into profits.

Never Assume Web Designers Know SEO:

In order to shield the client from outside solicitors web firms present themselves as SEO experts which is a sure-fire sign that they are not experts at all but are more than likely paranoid.  These same web designers charge large sums to build your site and it could probably have been done on WordPress for $100 and you didn’t even need a $3,000 site. Not all internet marketers are NOT web designers, and will only reluctantly build you a quick site… and your web geek is no salesperson.


Knowing keywords, marketing strategies, how to convert using emotional triggers, and budgeting for monthly marketing expenses is much easier than failure. We can go kicking and struggling into the sales role, or we can walk through the fire and come out the other end stronger and better than the competitor.  The choice is ours.  When we make getting comfortable with SEO our top priority, our chances of success improve greatly.